Innovative. Comfortable. Unstoppable. These words aren’t just part of Under Armour’s brand message; they’re a commitment to you, the athlete, the weekend warrior, or anyone who seeks to push their limits. From its cutting-edge technologies to its relentless pursuit of comfort and durability, Under Armour has been transforming the way we train, perform, and recover for over 20 years.
The Power of Innovation: Gear That Works as Hard as You Do
Under Armour is not just about looking good — it’s about performing better. With every stitch, seam, and material, we’ve designed our gear to elevate your workout and improve your performance. Innovation is at the core of everything we do, and it’s this relentless drive to create game-changing technologies that makes Under Armour gear stand out from the competition.
Our HeatGear® fabric, designed for hot conditions, ensures you stay cool even when your workout is intense. ColdGear® is made for winter warriors, offering lightweight warmth and moisture-wicking properties to keep you performing at your peak when temperatures drop. And with UA RUSH™, we’ve taken performance to the next level, using mineral-infused fabrics that help increase circulation and promote recovery. These aren’t just features; they’re performance-enhancing tools to help you push further, run faster, and recover quicker.
Comfort You Can Feel, Performance You Can Count On
When it comes to gear, comfort isn’t just a luxury — it’s a necessity. At Under Armour, we believe that performance is rooted in comfort, and that’s why we’ve crafted apparel that works with your body, not against it.
- Second-Skin Fit: Our compression gear hugs your muscles, providing support and enhancing endurance without restricting movement. It’s the feeling of wearing nothing at all, but with all the benefits of maximum support.
- Breathable Fabrics: Whether you’re hitting the gym, running outdoors, or training for a competition, Under Armour’s moisture-wicking fabrics are designed to keep sweat off your skin, leaving you cool and dry throughout the toughest sessions.
- Ergonomic Design: Our designs are made to move with you. With strategic seam placements and body-mapped cuts, every piece of gear — from running shoes to leggings — works with your natural range of motion, helping you perform with ease and comfort.
Unstoppable Performance: Pushing Boundaries, Breaking Records
When you wear Under Armour, you’re not just wearing sportswear — you’re wearing the embodiment of athletic excellence. Our commitment to performance is reflected in our iconic products, including the UA HOVR™ running shoes and UA Flow™ technology, which deliver superior cushioning, energy return, and responsiveness. Whether you’re chasing a new personal best or setting records, our footwear ensures you go the distance.
We’ve partnered with world-class athletes who demand the very best in performance, and we’ve used their feedback to push the boundaries of what’s possible. The result? Gear that delivers the right balance of performance, comfort, and durability to help you become unstoppable.
Sustainability: Innovating for the Future
At Under Armour, we know that true innovation means looking ahead. We are committed to not only creating the best products for athletes but also creating a better future for the planet. Our sustainable efforts include using recycled materials in our products, as well as developing more sustainable manufacturing processes.
By combining high performance with sustainable practices, Under Armour is helping you reach your full potential while making a positive impact on the environment.
Join the Revolution: Discover the Under Armour Difference
Innovation. Comfort. Unstoppable performance. At Under Armour, we combine all of these to create gear that helps you unlock your full potential. Whether you’re training for a marathon, hitting personal records at the gym, or recovering after a tough workout, we’ve got the technology, design, and durability to keep you performing at your best.
It’s time to discover what makes Under Armour different. Gear up today, and experience the perfect balance of cutting-edge innovation and comfort that drives you to do your best.
#WeWill
